This innovative programme is designed to help you unravel and navigate your way through all the essential elements of developing and growing your own business.
Modules
Marketing, Promotion and Social Media
- What is marketing?
- The four 'P's of marketing
- Research your market
- Choosing the right questions to ask
- Question time
- Types of research
- Using the results of market research
- Analysing markets and customer need
- What is your total accessible market?
- Who exactly are you going to sell to?
- Knowing your competition
- Sales aims and objectives
- Deciding your price
- Ready to start?
- What is social media marketing?
- Getting started with Facebook
- Getting started with Twitter
- Getting started with LinkedIn
- Additional social media marketing opportunities
- Monitor and measure social media
Innovation and Growth
- What is meant by innovation?
- Innovative thinking habits
- Creativity vs Innovation
- Case study
- How innovative are you?
- Developing innovative abilities, behaviours and skills
- Sources of innovation
- Fostering innovation in your business
- Reviewing innovative activity
- Benefits and risks of innovation
- 9 tips for being innovative in business
- Making room for innovation
- Strategies for innovation
- Innovation behaviours
- Adopting innovation behaviours
Finance and Money
- Thinking about money
- The need for finance
- Sources of finance for a business
- Crowdfunding
- External finance
- The relationship between your business and the bank
- The importance of financial management
- Planning and managing finances
- Planning and managing the cash
- Budgeting
- Reviewing the financial performance of a business
- Reviewing the financial performance of your business
- Use of advice and guidance from others
- Glossary of terms
