Modules
Module 2: Marketing, Promotion and Social Media
- What is marketing?
- The four 'P's of marketing
- Research your market
- Choosing the right questions to ask
- Question time
- Types of research
- Using the results of market research
- Analysing markets and customer need
- What is your total accessible market?
- Who exactly are you going to sell to?
- Knowing your competition
- Sales aims and objectives
- Deciding your price
- Ready to start?
- What is social media marketing?
- Getting started with Facebook
- Getting started with Twitter
- Getting started with LinkedIn
- Additional social media marketing opportunities
- Monitor and measure social media
Module 3: Innovation and Growth
- What is meant by innovation?
- Innovative thinking habits
- Creativity vs Innovation
- Case study
- How innovative are you?
- Developing innovative abilities, behaviours and skills
- Sources of innovation
- Fostering innovation in your business
- Reviewing innovative activity
- Benefits and risks of innovation
- 9 tips for being innovative in business
- Making room for innovation
- Strategies for innovation
- Innovation behaviours
- Adopting innovation behaviours
Module 8: Finance and Money
- Thinking about money
- The need for finance
- Sources of finance for a business
- Crowdfunding
- External finance
- The relationship between your business and the bank
- The importance of financial management
- Planning and managing finances
- Planning and managing the cash
- Budgeting
- Reviewing the financial performance of a business
- Reviewing the financial performance of your business
- Use of advice and guidance from others
- Glossary of terms
